For many the Argos catalogue prompts a feeling of nostalgia – remembering flicking through the pages as a child and circling the items you hope Father Christmas might bring.
But sadly, the company has confirmed physical copies of the catalogue are soon to be no more.
The first copy was printed 47 years ago, and Argos has printed two editions every year since 1973.
But the retailer says from now on it will only display and list all its products on its website as it moves in order to an online-only catalogue.
Simon Roberts, chief executive of Argos’ parent organization Sainsbury’s, said: ‘ As most customers are now browsing plus ordering online, we have decided that the time is right to stop printing the Argos list.
‘ Removing the printed catalogue helps us to flex our range and offers and to be more competitive on price. ’
At its height it was Europe’ s most widely printed publication, and was found in three quarters of homes in Britain.
Over nearly 50 years one billion copies had been printed.
Comedian Bill Bailey once christened it ‘ the laminated book of dreams’.
He said: ‘You know why it’s laminated, don’t you? To catch the tears of joy. There are so many beautiful things. ’
Robert Opie, founder of the Museum of Brands and one of Britain’s leading social historians, told MailOnline : ‘ This marks the end associated with an era.
‘ For many it will be the loss of that sensual and tactile turning of the particular pages to discover what treasures were within and what might appear on the next page. ’
Presently there are more than 800 Argos stores in the UK, some of which are inside Sainsbury’ s and Homebase stores. Its parent company, Home Retail Group, was taken over by Sainsbury’ s in 2016.
In recent years, Argos has adapted to the online market and installed tablet computers in its shops to allow customers to see what is in stock.
Some stores will keep laminated versions of the catalogue until January 2021 – when digital screens are set to be installed in every branch across the country.
But physical duplicates of Argos’ Christmas gift guide will continue to be printed, allowing shoppers in order to take that home and keep the tradition alive.
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